Media Field Trip-BioTrade SECO Project-HELVETAS Vietnam/SECO
Client’s Information
- Client’s name: BioTrade SECO Project – HELVETAS Vietnam/SECO
- Add: No 298F Kim Ma, Hanoi, Vietnam
- Web: https://www.helvetas.org/en/vietnam/what-we-do/how-we-work/our-projects/Vietnam/vietnam-laos-myanmar-regional-market
What I did
- Brainstormed within the team to investigate suitable reporters to invite for the media field trip
- Contacted reporters via phone and email to invite them to join the field trip.
- Supported reporters in term of information before, during and after the trip.
Campaign Results
- Thanks to my positive relationships with VTV and VTC, 19 pieces were published, and 7 news stories were shown on VTV1, VTV5, and VTV16.
See news reports on VTV1, VTV5, VTC16 ↗
See media clipping report ↗