Bridging Strategy & Digital Impact.
Hi, I’m Ngoc Le — A Strategic Communications Manager & Digital Product Owner with 10+ years of experience. I don’t just tell stories; I build the digital ecosystems that power them. Helping organizations translate complex goals into clear narratives and measurable results.
STRATEGY YOU CAN MEASURE.
My Philosophy. Impact happens where Storytelling meets Technology. I don’t just write beautiful words or build functional websites — I create connected digital ecosystems that turn passive audiences into active partners. Because in the digital age, clarity converts.
STRATEGY DRIVEN. TECH ENABLED.
Expertise
Whether you need a strategic voice, a digital platform, or an automated workforce — I provide the end-to-end solutions to help you scale efficiently.
STRATEGY IN ACTION.
Work
Real-world examples of how I combine strategic communications with digital tools to solve business challenges and drive measurable results.
TECH + AI AUTOMATION
Suisse Plus Travel
Transforming a travel agency with a Direct-to-Consumer platform. Integrated AI Agents and a booking engine to recover 30% profit margins lost to OTAs.
RATEGY + WEB MANAGEMENT
USAID PHER Project
Managing communications for a $14.2M education initiative. Launched a bilingual knowledge portal and saved $11k in tech costs through smart vendor management.
ADVOCACY + POLICY
Combating Wildlife Trade
Leading high-impact campaigns for WWF and FFI. Facilitated policy advocacy letters to the Prime Minister and drove public consensus on wildlife protection.
STRATEGIC PR + MEDIA PLANNING
Bamboo Airways
Authored in-depth economic analyses and leveraged customer insights to craft persuasive PR campaigns (Direct & Indirect) that drove market demand.
No fluff. No guesswork.
Process
Whether it’s a brand, a product, or a full website, here’s how we’ll get from idea to launch:
1. AUDIT & ALIGNMENT
I don’t guess; I diagnose. We start by auditing your current brand health, digital assets, and operational bottlenecks. I align your business goals with the right mix of PR strategy and Digital tools.
2. STRATEGY & ARCHITECTURE
Before execution, we map the blueprint. Whether it’s a Crisis Communication Plan, a Website Sitemap, or an AI Workflow, I design the structure to ensure every touchpoint creates value and consistency.
3. EXECUTION & INTEGRATION
The heavy lifting phase. I lead the production of high-quality content, build the WordPress foundation, and integrate Practical AI tools into your daily operations. I ensure technology serves the story, not the other way around.
4. TRAINING & HANDOVER
I build systems, not dependencies. The final step is training your team to manage the new website and AI agents independently. I hand over a streamlined operation that continues to grow without me.
1. Discovery & Define
We start with a deep dive into your goals, audience, and what sets you apart. This is where I ask a lot of questions — and probably send a few moodboards.
2. Structure & Strategy
Before jumping into visuals, we map the foundation: site architecture, user flows, wireframes — all the stuff that makes the final product work.
3. Design & Iterate
This is where the magic happens. I’ll explore visual directions, create interfaces, and refine based on your feedback — until everything feels just right.
4. Launch & Support
We test, polish, and go live — and I’m here if you need post-launch tweaks, training, or a bit of design therapy.
Want to see what this looks like in action?
Let’s Work Together.
Get in Touch
Whether you’re ready to kick off a new project or just want to explore how we can work together — I’d love to hear from you.
I value clear communication and typically respond within 1-2 business days. Let’s chat.
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