Client’s Information

• Name: Community-based Tourism project – HELVETAS Vietnam
• Add: No. 298F Kim Ma, Hanoi, Vietnam 
• Web: https://www.helvetas.org/en/vietnam/what-we-do/how-we-work/our-projects/Vietnam/vietnam-tourism

What I did

• Brainstormed to get ideas of writing a press release to introduce the project activities to media in Vietnam. 
• Thought from scratch about the content and structure. 
• Sent out the press release and make media clipping after that. 

Campaign Result

• 30 articles were published (see media clipping list)
• Click to see original file
• Click to see media clipping list